AI was supposed to make customer experience faster, easier, and more efficient. But for many B2B teams, it's doing the exact opposite. This press release ...

Marketers are commonly working far more than they are contracted to, according to B2B Marketing’s first ever Salary Survey. The groundbreaking study of salaries and working conditions in B2B marketing ...

Fiona McKenzie takes a candid look inside the hiring market for out-of-work B2B marketing leaders, revealing the emotional ...

Have you ever noticed how the tech we love and use every day seems designed more for our personal lives than for work? Think about the big players in tech—Apple, Google, Samsung. They make these ...

Discover why traditional B2B buyer journeys no longer work and how the Wheel of Consideration offers a modern, buyer-centric approach. Learn how to engage, nurture, and convert today's complex buyers.

Influencers - or should I say “finfluencers” - have become a serious force in fintech. Success stories like Klarna and Snoop show that authentic influencer partnerships can build real consumer trust.

B2B influencers are becoming media channels in their own right (Adobe Stock) Not long ago, saying “B2B influencer marketing” ...

You may be forgiven if you are confused by the state of email in B2B marketing. On the one hand, email is ranked down the list in a new study from Demandbase and EMarketer. Asked which tactics work ...

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? Which types of prospecting email subject lines do B2B buyers find most compelling? To find out, ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...