The following is a guest piece written by Nikhil Nanivadekar, principal engineer, consumer ad experiences at Amazon. Opinions are the author’s own. Advertising has always celebrated creativity, but ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...

As we move through the second half of 2025, digital advertising has reached a curious inflection point. What was once a race to outspend competitors on audience targeting and bidding algorithms has ...

Founder Shireen Eltawam discusses the growing role of creative strategy in digital advertising as BCS Academy prepares its September 2026 cohort Image of Shireen Eltawam CASPER, Wyo., Sept. 09, 2026 ...

The AI-generated “It’s the Most Terrible Time of the Year” ad from McDonald’s Netherlands has gotten criticism stateside.

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...