I find your lack of faith disturbing.

Add Yahoo as a preferred source to see more of our stories on Google. The LEGO Group truly took the UN’s resolution to heart in the best way. On June 11, 2025, it put the planet in “play mode” by ...

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference ...

Nike and the LEGO Group have announced the start of a multi-year global partnership, set to debut this summer with a series of immersive experiences and co-branded products designed to spark ...

For over 70 years, kids (and adults) around the world have spent countless hours building anything they could possibly imagine out of Lego. In that time, the toy company has evolved its products to ...

Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first and foremost. In the past 10 years or so, Lego has increasingly courted an ...

Lego is a low-tech toy for kids (and adults!), but the brand is bringing the building block toys into the technology space with its new Smart Bricks. These bricks work alongside Smart Tags and Smart ...

In 2024 the United Nations declared June 11 as International Day of Play. The resolution’s stated goal was “to preserve, promote, and prioritize playing so that all people, especially children, can ...

Darth Vader and Luke Skywalker face off in one of Lego's new Smart Play sets (Nathan Ingraham for Engadget) Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital ...