In this video I test a bunch of Rare Beauty products on camera and share my honest first impressions. I walk through the ...

No primer, concealer or powder necessary.

Add Yahoo as a preferred source to see more of our stories on Google. Selena Gomez and Benny Blanco tied the knot on Sept. 27, and now Gomez's cosmetics brand, Rare Beauty, is celebrating their ...

Add Yahoo as a preferred source to see more of our stories on Google. Selena Gomez has arguably excelled in every venture — from acting and singing as a child and teen star to founding her cosmetic ...

Selena Gomez launched Rare Beauty in September 2020, and the brand has reached great success during its first years in business. Consumers continuously rave over the makeup brand, and beauty ...

Founders say sticking to their mission—even when it costs more—is what keeps customers coming back. How leaders at Rare Beauty and Calm put human connection at the core of their companies At Fast ...

A reusable water bottle has recently become both a trendy accessory and a hydration necessity, and celebs have definitely clocked it. Musicians like Jennie from BLACKPINK and athletes like Caitlin ...

The “Love Your Rare” initiative was inspired by the brand’s ethos of changing the conversation around beauty and creating a community where everyone is welcome. Rare Beauty, founded by actress Selena ...

Sometimes, when two worlds collide, magic happens. After years of Rare Beauty dominating the beauty game and BÉIS cornering #traveltok, Selena Gomez and Shay Mitchell’s respective brands have *finally ...

Launching from the brands is the Rare Beauty x Tajín Cheek & Lip Set, a limited-edition collection inspired by Tajín seasonings. Following the transaction, Grown Alchemist will focus on large-scale ...

Do you visibly cringe when you hear the word “matte” or did you make it out of 2016 unscathed? For plenty of makeup aficionados, the former rings true. In today’s era of glowy complexions and radiance ...