Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. With so much makeup on the market, it’s rare to see a ...

Selena Gomez's Rare Beauty has dropped new pressed-powder blushes to the delight of the legions of Rare Beauty fans. The Soft Pinch Luminous Powder Blush line debuted with six colors, including Selena ...

If Rare Beauty knows how to do two things, they are how to make a quality makeup product—and how to make the said product go viral. The brand itself has 3.4 million followers on TikTok and a cool six ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...

Who’s winning Sephora’s blush business? Perhaps unsurprisingly, Selena Gomez’s Rare Beauty — credited by many for sparking the initial, 2022-era blush craze with its viral Soft Pinch liquid formula — ...

Among all the hyped-up, overpraised and inevitably underwhelming beauty formulas that fight for our attention on TikTok, there are a rare few that truly deserve the fame and accolade. There’s CeraVe’s ...

The brand founder wore a gorgeous pink dress and monochromatic makeup look Catherine Santino is a Style Writer-Reporter at PEOPLE. She began contributing to PEOPLE in 2022 and joined the staff full ...

Selena Gomez has arguably excelled in every venture — from acting and singing as a child and teen star to founding her cosmetic brand, Rare Beauty. “I basically said, ‘I want people that have been ...