Once upon a time, the idea of Shopify involving itself in advertising at all was unspeakable. The company was, and is, all about merchant services. As Shopify advances into ad tech and marketing data ...

Shopify quietly announced a program where it will buy Meta and Google ads for its sellers. Shopify is pitching the product as a way for its merchants to acquire new customers. This new ad product ...

Shopify held its twice-annual road map update event this week. Shopify Editions, as the get-together is called, offered up a handful of tantalizing tidbits for industry observers awaiting news of a ...

Beyond signaling another bet on social commerce, TikTok's partnership with Shopify marks a significant move by the video-sharing app to broaden its nascent advertising ecosystem. As part of the deal, ...

Shopify this week became the first e-commerce platform to integrate with Microsoft Advertising, expanding its ad-buying tools for web merchants to the Microsoft Search Network, per a company blog post ...

Take advantage of your larger audience and funnel your Facebook audience to your Shopify store with an integrated ad campaign. Here's how. Brands large and small are looking to Shopify as their ...