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General Mills has removed artificial colors from every cereal it sells in the United States, completing a companywide change that once seemed almost impossible for some of its most recognizable ...

Cereal lovers, your summer breakfast lineup just got a serious upgrade. General Mills is launching two brand-new cereal flavors this summer: Lucky Charms Unicorn Cotton Candy and Tropical Trix ...

After receiving thousands of social media comments, mentions and requests for the return of the iconic cereal shape, Trix is officially announcing the return of the 90s favorite -- Classic Trix Fruity ...