There was considerable excitement in the Menlyn Park Shopping Centre in Pretoria, the capital of South Africa, when Italian lingerie brand Yamamay, known for its racy but sophisticated styling and ...

Yamamay chooses Clara Soccini, an Italian singer-songwriter and actress who captivated the Sanremo audience with her Diamanti Grezzi, as the ambassador for the new Autumn 2024 collection. Clara, who ...

Established in 2001, Yamamay boasts a network of over 700 stores worldwide. Spanish supermodel, Georgina Rodriguez, was recently signed on as its ambassador. The new store launched with the latest ...

Yamamay and Carpisa celebrate with Andrea Vavassori the victory in the mixed doubles tournament at the US Open achieved last night with Sara Errani. The tennis player has been chosen by the two brands ...

In the shoot, the 25-year-old model wears a variety of lingerie styles. One look sees her posing in a white, lace bralette with matching underwear, while another shot has Georgina wearing a simple and ...

YamamaY, the Italian brand known for its underwear, clothing, and swimwear, began its journey in Georgia fourteen years ago. The brand aims to provide customers with stylish, innovative, and ...