Reebok International Ltd. has agreed to pay $25 million as part of a settlement of a Federal Trade Commission complaint that the company made unsubstantiated, deceptive benefits claims about its ...

Add Yahoo as a preferred source to see more of our stories on Google. Among Reebok’s bestsellers since 2009, EasyTone shoes are evolving this year, namely through the introduction of the EasyTone 6 ...

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. I told you the Reebok claims of a nice butt and toned legs from simply wearing a pair of sneakers were ludicrous. Let me refresh your memory on the crazy claims. These ridiculous claims actually led ...

Reebok, one of the leaders in fitness footwear, is facing criticism by the National Advertising Division of the Council of Better Business Bureaus over exaggerating the health and performance benefits ...

September 7, 2010 Included in the tests are five shoes that claim to tone muscles: Earth Kinetics, Sketchers Shape-Ups, and, for women, Reebok's Easy Tone Reeinspire. Testers had panelists describe ...

We’ve been following the ad campaign for Reebok’s EasyTone sneakers for quite a while, and it seems the FTC has, too. The AP is reporting that Reebok will pay $25 million in customer refunds, thanks ...

ICL MSL Taiwan was tasked with strategising a creative marketing campaign to support the launch – one that reflected Reebok’s mantra of ‘redefining sports to bring back joy.’ Honing in on ‘redefining ...

Reebok is paying out the money for their EasyTone shoes. The government says Reebok was deceptive in their advertising. The toning shoe business has become a billion dollar industry. Now Reebok, which ...

The Federal Trade Commission says Reebok's ads were deceptive, claiming the shoes measurably strengthen legs, thighs and buttocks. "Settling does not mean we agree with the FTC's allegations," Dan ...