Thor | Behind-The-Scenes Sam Raimi first developed the concept of a film adaptation based on Thor in 1991, but soon abandoned the project, leaving it in “development hell” for several years. During this time, the rights were picked up by various film studios until Marvel signed Mark Protosevich to develop the project in 2006, and planned to finance and release it through Paramount. Matthew Vaughn was assigned to direct the film for a tentative 2010 release. However, after Vaughn was released fro